CRUMB

Toronto F&B Marketing

We make restaurants
impossible to ignore.

We create content that gets Toronto talking and gets more people through your doors.

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Trusted by Toronto restaurants

What We Do

Marketing designed for restaurants

Food Content Production

High-impact food content designed to capture attention and drive people through your doors.

🎬

Social Media Management

We handle strategy, posting, and engagement so you can focus on the kitchen while your audience keeps growing.

📲

Restaurant Brand Positioning

We define how your restaurant shows up online from visuals to messaging so people remember you and choose you.

✦

Campaigns & Launches

Strategic campaigns built around menu drops, events, and seasonal moments to create buzz and bring people through your doors.

🚀

Our Work

Results that speak for themselves.

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Social MediaContent Creation

Chen Chen's

Toronto · View Case Study

0K+

Views Generated

Avg Engagement Growth

Avg Sales Uplift

How It Works

Simple process.
Real results.

We Listen

A discovery call where we learn your restaurant, your goals and your gaps.

We Build

A custom content and growth strategy made for your brand, not a template.

We Grow

Execution, analysis and continuous improvement. You see the results, we handle the rest.

Who We Are

Built by people who've actually worked in restaurants.

Nandish

Co-Founder & Strategist

Started in food, not marketing. After co-founding a shawarma cart and launching a cloud kitchen, Nandish moved to Canada and continued working inside restaurants while studying marketing. That time on the floor shaped his approach. While working with another agency, he developed content strategies for restaurants including DaiLo, Sotto Sotto, Ricarda's, and WVRST, experience that led him to co-found Crumb Media, an agency built specifically for restaurants.

Devesh

Co-Founder & Creative Director

A social media strategist and videographer with roots in Delhi, Devesh has built content across Toronto's F&B and lifestyle scene. Combining hands on production with a deep understanding of social platforms, he focuses on creating high impact content that captures attention and drives real growth for restaurants.

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Ready to fill more seats?

Let's build something Toronto can't scroll past.

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CHEN
CHEN'S.

Nashville Hot Chicken

Toronto · Social Media Management · Content Creation

The Challenge

Toronto is packed with fried chicken spots, and new ones keep opening every year. In a city where everyone claims to have the best crunch, the biggest portions, or the spiciest chicken, it becomes incredibly difficult for a brand to stand out.

For Chen Chen's, the challenge wasn't the food. The product was already strong. The challenge was breaking through the noise of dozens of similar restaurants and giving people a reason to choose this spot over the many other fried chicken options in the city.

The Strategy

We leaned into what actually made Chen Chen's different: their Szechuan-style fried chicken. Instead of blending into the typical Nashville hot chicken content online, we highlighted the bold flavors and unique identity of the product.

At the same time, the page lacked a strong connection with its audience. To change that, we brought more real faces and personalities onto the camera, showing the people behind the food, the kitchen moments, and interactions with customers.

Combined with a reels-first approach, we created highly engaging content around the crunch, spice, sauce, and energy of the restaurant. This helped the brand feel more human, more memorable, and easier for people to connect with.

The Work